Trade Mart

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Sam Bloom and Julius Schepps, controlling the Citizens Council, the group responsible for organizing JFK's tour of Dallas, insisted that John F Kennedy speak at the Trade Mart instead of the Women's Building. Jerry Bruno, the trusted advance security adviser for JFK, argued against the plans of the Citizens Council, but was he lost the debate, leading to John F Kennedy's motorcade entering the sniper-friendly kill zone that Bruno had wanted JFK to avoid.